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Innovation week: transformation and changes in the industry
PrometeoNetwork participated to the "Innovation Week", an important event organized by Eli-Lilly. The event was held in the Italian office headquarter of Eli-Lilly in Florence, from June 16th to June 20th, and it focused on the analyis of market changes in new media, communication’s models and interpersonal relationships. On Wednesday, June 18th and Friday, June 20th prestigious speakers from the media and information world came to give their presentations.
The conferences focused on the following plot lines: innovation and evolutions. “Innovation” was the subject discussed on Wednesday June 18th. ANDKronos Salute, Google and Sky illustrated how the customer’s behavior and his demand changed over the years. The key solution that they suggested is to respond to the customer’s demand with diversified offers based on customer’s requests.
On Friday, June 20th, the conference was centered on “Evolution”, as a new way to relate with customers. PrometeoNetwork, Dada and Corriere.it explained how on-line communities are the new way of social gathering. They have been introduced with the arrival of internet. The on-line community allows the connection of people located in different geographical areas and allows them to share information. Eli-Lilly has been particularly impressed by the potential of PrometeoNetwork, an international on-line community of doctors and researchers. The presentation, held by Giovanni Abbadessa, Founder and Coordinator of PrometeoNetwork, in web-conference from Boston, aroused interest and curiosity in the marketing’s teams, especially in reference to the benefits that patients can get from such a wide and rich network of relations and connections. This kind of networking will definitely bring a higher level of efficiency in every field.
During the "Innovation Week", different realities were brought to the attention of the attendees, different channels that allow to move closer to the customer’s needs. “It has been a great honor for us to host so many distinguished speakers and to have the opportunity to compare different experiences. The meetings have been followed with great interest by my colleagues and for this reason we will continue to organize similar initiatives. This will help us to improve our day by day way to communicate with our stakeholders.” Roberto Storchi – Project Manager Communication Internet and ePeer to Peer, Eli-Lilly Italy.
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